BenettonUnhate Watch the film
OLGYour Horse Watch the film
KenzoFlowers Watch the film
LexusThe Pursuit of perfection Watch the film
Hollywood sphereVideo Watch the film
Tommy HilfigerTrue Star Watch the film
Drama and intensity captured
Laurent has to his name a remarquable number of films that have become iconic in the advertising industry, some of them having even crossed the line and entered in our collective memory.
That is the case for his film “Flower” for Kenzo, which won an Epica award—that lady, dangling and floating over a field of poppies, that’s him—, or more recently the Benetton film created as part of his roaring “Unhate” campaign, an emotionally charged piece exploring the precarious and complex equilibrium between Love and Hate in an ascension of intense images combining moments of extreme conflicts with passionate embraces, kisses, and caresses.
His trademark: a recognisably stunning and powerful imagery which captures drama and intensity, a relentlessness and a capacity in finding beauty in anything—and everything—, and a totale and perfect mastery of the technique that always allows him to explore new things.